Consumer
VedaCorp advises Wingreens in its acquisition of Raw Pressery
About
Wingreens Farms Private Limited
Wingreens Farms Private Limited was incorporated in 2011 by Anju Srivastava and Arjun Srivastava and is a leading player in India’s fast growing “Better for you” food and beverage market. Its products span over 180 SKUs and include a wide range of signature dips, spreads, sauces, pita chips and bakery products. Wingreens has a distribution footprint that spans multiple channels across over 140 cities in India. Wingreens Farms’ mission is to develop an inclusive business model which addresses the biggest deadlocks that have paralyzed Indian society for centuries
Rakyan Beverages Private Limited
Rakyan Beverages Private Limited is engaged in manufacturing and retailing of cold-pressed juices under the brand name of ‘Raw Pressery’. It has been credited with pioneering and creating the cold pressed juices category in India.
Background
We are pleased to announce that our client, Wingreens Farms Private Limited (“Wingreens”), a leading player in India’s fast growing “Better for you” food and beverage market, has acquired 100% stake in Raw Pressery. This acquisition helps Wingreens target the large beverage market and further supports its brand imagery and target audience.
Wingreens, founded in 2011 by Anju Srivastava and Arjun Srivastava, is the category creator of fresh dips in India and has successfully expanded its product portfolio across Mayos, Sauces, Chips, Bakery products and Beverages. Wingreens is backed by marquee investors including Sequoia and responsAbility Investments.
Rakyan Beverages, founded in 2013, is the category creator of cold pressed juices in India under the brand name ‘Raw Pressery’. Raw Pressery was backed by various investors including Sequoia, Saama Capital, DSG Consumer and Fidelis World.