Consumer Internet
VedaCorp advises Matrimony.com in its acquisition of ShaadiSaga, a leading online wedding services company.
About
Matrimony.com
Matrimony.com is India’s leading consumer Internet Company. It is a signature consumer internet conglomerate, managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony is considered the largest and most trusted matrimony brand which has also established a considerable retail presence with over 130 self-owned retail outlets across India. The Company delivers matchmaking and marriage related services to users in India and the Indian diaspora. The Company has pioneered several new business models such as WeddingBazaar.com, Mandap.com and CommunityMatrimony.com, a consortium of over 300 community matrimony websites.
ShaadiSaga
ShaadiSaga is one of India’s leading online wedding planning brands, with a vision to bring dream weddings to life. Fuelled by a community of over 40,000 wedding professionals and designers, ShaadiSaga offers a huge catalogue of trusted wedding service providers to over a million wedding customers every month across 15 major Indian cities. It enables wedding vendors, from freelancers to established brands, to showcase their work, build online presence, reach customers and grow their business.
Background
We are pleased to announce the 100% acquisition of Boatman Tech Private Limited by our client Matrimony.com Limited.
Matrimony.com is India’s first pure play consumer internet company to get listed (NSE: MATRIMONY) and is a market leader for matchmaking and marriage related services. The company operates wedding services business under the brands weddingbazaar.com and mandap.com and this strategic acquisition would accelerate growth and enhance value for its customers, through scaling up supply side in North and West markets.
Boatman Tech Private Limited was founded in 2015 and does business under the brand ShaadiSaga. It is a fast-growing online wedding services company and a one-stop platform for customers in India to discover and decide on vendors in the context of organizing their weddings. Through a robust digital presence built with strong social media and content marketing capabilities, ShaadiSaga has garnered consistent demand of over 1 million Monthly Active Users.