Retail & Consumer Internet
VedaCorp advises Assiduus Global, a cross border e-commerce accelerator in fundraise by Pulsar Capital and Others
About
Assiduus Global
Assiduus is dedicated to helping consumer brands launch, scale and grow globally across online channels. Assiduus’s patent-pending technology aids brands in deciphering analytics and lending them actionable insights into launching new brands across novel categories and geographies while helping them rapidly scale their existing brands. Assiduus has been profitable since inception and expecting to reach $1B of revenues in the next 2-3 years.
Pulsar Capital
Pulsar Capital is a mid-market investment fund with broad sector interests and geographic scope across India, Middle-East and other emerging markets. The fund focuses on equity investments in middle-market businesses across diversified sectors with an active operating participation to add business value.
Background
We are pleased to announce that our client, Assiduus Global (“Assiduus”) has raised USD 15 Mn in a Series A funding round led by Pulsar Capital with participation from 9Unicorns, Venture Catalysts, Strongher VC, Carlos Cashman (Founder of Thrasio), Rajan Navani (JetLine Group of Companies) and others. The funds will be used for enhancing technological architecture and business expansion across international markets like Europe and South-East Asia.
Veda Corporate Advisors (“VedaCorp”) was the exclusive financial advisor to the Company and its shareholders. This deal further strengthens our new age franchise by taking to market many technology / internet based businesses.