Retail & Consumer Internet
Listed consumer products co. Marico, acquires controlling stake in D2C ayurvedic BPC brand Just Herbs
About
Just Herbs
Just Herbs, offers a full range of hair and skin care products that are a combination of the purest of plant ingredients and essential oils. Their unique approach to crowdsource product development with carefully selected ayurvedic ingredients has successfully evolved Just Herbs into a category defining brand across markets.
Marico Limited
Marico Limited (BSE: 531642, NSE: “MARICO”), is one of India’s leading consumer companies providing consumer products and services in the areas of health, beauty, and wellness. With its headquarters in Mumbai, Marico is present in over 25 countries across Asia and Africa. Marico has revenues of INR 80.5B and manages a portfolio of 25+ market leading such as Parachute, Saffola, Livon, Beardo, etc.
Background
We are pleased to announce that our client, Apcos Naturals Pvt. Ltd. (“Just Herbs or JH”), has divested 60% stake to Marico, one of India’s’ largest consumer products companies, through a combination of primary & secondary investment. As part of the Transaction, Roots ventures and the angel investors will exit & promoters will continue to drive the business
Just Herbs, headquartered in Mohali, is an internet first, full stack D2C ayurvedic beauty & personal care brand. It offers a complete range of products across the makeup, skincare, haircare & body care segments with a bridge to luxury positioning.
Marico Limited, is one of India’s leading consumer products companies, in the global beauty and wellness space. With a turnover of about INR 80.5 billion, Marico sells its products in 25+ countries across the globe.
Veda Corporate Advisors (“VedaCorp”) was the exclusive financial advisor to the Company and the Shareholders. This marks VedaCorp’s 13th transaction in the consumer & retail space and further strengthens our new age franchise by taking to market many internet first businesses
“Our experience working with the VedaCorp team has been fantastic. Abinandan and his team are hard working, diligent and truly beleive in the ‘founders-first’ mentality. We can vouch for their ability to close deals that are a win-win for all parties within strict deadlines.”
Mr. Arush Chopra & MS. Megha Sabhlok
Founders, Just Herbs
“Arush and Megha have built an authentic ayurvedic beauty brand that resonates well with millennials. Partnership with Marico provides an exit to investors and a good home for promoters to further nurture & grow the brand across the globe”
Abinandan T.S
Director, Veda Corporate Advisors