Consumer
D2C personal care brand Juicy Chemistry raised Series A funding from Verlinvest
About
Juicy Chemistry
Juicy Chemistry is a leader in the clean and organic beauty segment, offering a complete range of certified organic products across face, body and hair care. JC sources unique organic ingredients from across the world and the entire source to sale process, including manufacturing, packaging and labelling is sustainable and ECOCERT certified. JC retails on www.juicychemistry.com and other online beauty platforms & marketplaces, with a diversified customer base across India and select International markets.
Verlinvest
Founded in 1995, Verlinvest is a private Belgian family investment firm of the founding families of Anheuser-Busch InBev, the World’s largest beer company, with about 28% market share of the global beer market and enterprise value of approximately €178 billion. Verlinvest is a global investor focused exclusively on Consumer Brands and specializes in partnering with entrepreneurs where it can play an active role and create value over the long term. Verlinvest currently has over €1.4bn of assets under management.
Verlinvest has an extensive portfolio of consumer brands online & offline and its current Indian portfolio includes brands such as BYJU’S, Sula Vineyards, Epigamia, Veeba Foods, Purplle.com, Wakefit and Future Consumer Limited
Background
“VedaCorp played a critical role in guiding us at every step of our series A fund raise process. Working with VedaCorp enabled us to achieve an optimal result in all facets of the transaction. Their in-depth industry knowledge, outstanding process execution and advise helped Juicy Chemistry find the right partners for its next phase of growth”
Mr. Pritesh Asher
Co-Founder & CEO, Juicy Chemistry
“VedaCorp’s role from the inception of my journey with Juicy Chemistry as an Angel Investor to the Series A Capital raise, has been nothing short of phenomenal. The ability of the professional team at VedaCorp to understand the nuances of JC’s business model & their expertise in on boarding a world class VC fund Verlinvest to partner with JC, has set the perfect platform for JC’s growth. We are excited with what the future holds & look forward to our continued association with VedaCorp”
Mr. Amit Nanavati
Angel Investor, Juicy Chemistry
“Juicy Chemistry has built a leading digitally native brand in the organic beauty & personal care segment in India, with a potential to scale across International markets. Their unique product portfolio and positioning has helped create a loyal customer community. This Series A raise from a marquee Global consumer focused fund like Verlinvest will enable JC create an International Organic BPC brand started from India”
Atul Saraogi
Director at Veda Corporate Advisors