Consumer & Retail
||veda|| VedaCorp advised Mekr Technologies, a Consumer Electronics Design and Manufacturing Company, on its Series A fundraise from Avaana Capital and Titan Capital Winners Fund
About
MEKR
Founded in 2022, Mekr Technologies Pvt. Ltd. is revolutionizing how electronic hardware is brought to market. Mekr provides a seamless, full-stack ecosystem that transforms raw concepts into market-ready realities by unifying prototyping, component sourcing, rigorous testing, and mass production into one intuitive interface. Trusted by leading brands across consumer and industrial sectors, their end-to-end platform eliminates friction for creators building complex devices from scratch. Beyond engineering excellence, Mekr is actively driving India’s evolution into a self-reliant, globally competitive epicentre for electronics manufacturing.
Avaana Capital
Founded in 2018, Avaana Capital is India’s leading thematic fund investing in frontier technology and innovation-led companies building globally competitive, future-ready solutions in energy, climate, supply chains, advanced manufacturing, AI and robotics, semiconductor and quantum computing; agriculture and food systems, biotechnology and advanced materials. Some of Avaana’s investments include Aerem, Amperehour, BacAlt, Dreamfly, Eeki Foods, Eggoz, Farmart, Tsuyo – each building cost-competitive, future-ready solutions from India for the world.
Background
We are pleased to announce that our client, Mekr Technologies Private Limited (“Mekr”), has raised its Series A funding led by Avaana Capital (“Avaana”) with participation from Titan Capital Winners Fund.
Mekr, a full-stack design and manufacturing company for consumer appliances, is building an integrated design, engineering, and manufacturing operating system tailored for India’s domestic appliance ecosystem, across home & kitchen appliances, personal care, and car accessories. Backed by a deeply localized supply chain and strong in-house manufacturing capabilities, Mekr has developed 100+ SKUs and partnered with 40+ leading brands including Croma, Wipro, Amazon Basics, and Flipkart.
The capital will be used to accelerate R&D and new product development, strengthen supply chain resilience, and drive global expansion.
Veda Corporate Advisors (“VedaCorp”) was the exclusive financial advisor to Mekr and its shareholders. VedaCorp provided comprehensive transaction advisory services covering identification of prospective investors, strategic positioning, deal structuring and negotiation of key commercial terms leading to the successful closure of the transaction.